Interested in learning how to write a media release that gets noticed? Need to write a book proposal to pitch your non-fiction book to publishers? Or do you want to improve the content of your business blog? Then come take a non-credit course with me during the Winter/Spring session at North Shore Community College, at the Danvers, MA campus. Register online at www.northshore.edu (search non-credit courses by keyword or instructor name).
Here’s a quick look at what each course covers:
Press Release Clinic: How to Write an Attention-Getting Media Release (CSA795)
This hands-on, 2-session workshop shows you how to craft a press release that gives editors and other media gatekeepers the information they want, so your business or organization can get the attention you want. We’ll cover the anatomy of a press release; what to include and what to leave out; and how to distribute the release to your target audience. Bring your draft press releases and learn how to improve them on the spot.
Meets two Wednesdays, February 2 and February 9, 6:30 to 8:30 PM
The Nitty Gritty of the Successful Book Proposal (CSA792)
If you’re trying to interest a traditional book publisher in your non-fiction manuscript, you (or your literary agent) will pitch it using a book proposal. In this three-session course, you’ll learn how to develop an attention-getting book proposal. We’ll cover the process of putting together a book proposal, including how to refine your book concept, assess the competition and the market for your book, and how to quickly develop chapter summaries and a sample chapter. If you want to self-publish, writing a book proposal is a valuable exercise because it forces you to crystallize your book idea.
Meets three Saturdays, March 5 through March 19, 9:30 to 11:30 AM
Be a Better Business Blogger (CSA793)
Customers, clients and the media are looking for you online – and they expect to find not just your website but also a blog. This workshop is for you if you already have a business blog and want to learn how to use it more effectively, how to generate an endless supply of topics for blog posts.
Meets Tuesday, April 5 from 6:30 to 9:30 PM
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